Sell Your Business: At the Right Time, for the Right Price, and to the Right Buyer

Sell Your Business by Jane Johnson, Founder of Business Transition Academy is an overview of the business-sale process with a laser-sharp focus on how to sell at the right time, for the right price — and, most importantly, to the right buyer. 

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A MESSAGE FROM JANE…

"This brief book is the educational overview that every owner of a small- or medium-sized business who chooses to sell needs to read. It’s intentionally short because I know that you, the owner or entrepreneur, have little to no time beyond what you’ve carefully allocated to run your business and to tend to family and/or other important needs."

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This book is intentionally an overview so that super-busy owners of small- and medium-sized businesses can easily find the few hours it takes to read it. Owners will learn from the very best how to prepare; how to sell to internal as well as external buyers; how to hire the right team of advisors; the best practices to follow; case studies to model — and more.

What you will learn:

  • The 5 Fundamentals
  • Picturing The Sale: 12 Questions To Ask Yourself
  • The 7 Elements Of A Successful Exit
  • Understanding The Buyer
  • The Selling Process: To A Third Party
  • The Selling Process: To An Insider Buyer
  • The Selling Process: Making The Decision — Insider Or Outsider
  • The Advisory Team You’ll Need (And What It Will Cost You)
  • The Exit Plan (And Why You Need To Have One)
  • A Best Practices Checklist: 15 That Count
  • Case Studies To Role Model

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