About BTA

You’ve Spent Years Growing Your Business. Now, It’s Time to Cash In and Get What You Deserve.

We all eventually exit our businesses – it’s how you exit that makes all the difference. A report from the Exit Planning Institute states that approximately 50% of owners are forced to exit their businesses due to one of “The Five Ds”: Death, Disability, Disaster, Divorce, Disagreement.

Don’t be one of these statistics and get caught unprepared. Your future and the future of your business is at stake. You want to make sure your exit is on your own terms and timeline.

So many owners believe that an outside buyer will come along and buy their business and they can sail off into the sunset, but unfortunately, the chance of that happening is very slim. According to another recent report*, 70% of owners are turned down by business brokers and only half of those that make it to market will actually consummate a deal.

That’s a 1 in 7 success rate!

You may have other options and your best buyer might be a key manager or employee.

How We Help

While your circumstances and challenges are unique, we’ve observed that regardless of the size of the business, owners’ concerns related to exiting are very similar – how to get enough money, preserve important relationships, groom successors, minimize business disruption, plan for life beyond the business, to name a few.

BTA delivers the exit planning expertise and strategic guidance you need as a transitioning business owner. Our book Cashing Out of Your Business – Your Last Great Deal and dynamic curriculum will teach you everything you need to know to plan and execute your deal of a lifetime.

We are passionate about educating and mentoring owners like you as you make key business transition decisions that will define your future, and the future of your business, family, and employees. Using our proven six-step process, you will determine:

  • Your goals and ideal vision for your transition
  • How much money you need
  • How to preserve relationships and avoid conflict
  • What your business is worth and how to maximize its value
  • How much you will pay in taxes and fees
  • Which exit options are available to you
  • How to avoid making mistakes during the process

Who We Serve

We have worked with hundreds of business owners across a wide range of industries during the last decade to help them successfully exit their businesses. We are obsessed with teaching ALL owners how to exit their businesses for maximum value and get what they deserve.

Who We Are

Our Transition Mentors are experienced owners who have exited multiple businesses during their 35+ year careers. We are also:

  • Former Chief Executive Officers
  • Certified Public Accountants
  • Certified Merger and Acquisition Advisors
  • Certified Business Exit Advisors
  • Certified Value Growth Advisors
  • Family Business Advisors
  • Board Members

Jane Johnson, President and Co-Founder of Business Transition Academy, Inc.

As a former business owner who successfully guided her business for 14 years until it was acquired in 2004, Jane discovered how much time, planning, and preparation were necessary to consummate the sale of her business, achieve her goals, and ensure business continuity. This experience fueled her desire to assist other business owners with their ownership transitions, whether they intend to transfer their business internally to management or externally to an outside buyer.

Jane’s experience and accomplishments include:

  • Winner of 2020 Silver Stevie Award Female Entrepreneur of the Year – Business Services (Small)
  • Certified Public Accountant and Management Accountant
  • Certified Merger & Acquisition Advisor
  • Certified Business Exit Consultant
  • Professional Family Business Advisor
  • Business Transition Mentor for more than 100+ owners since 2009
  • Founder and board member of N.E. Chapter of Alliance of Merger and Acquisition Advisors since 2014
  • Recipient of the Excellence in Exit Planning Achievement Award from Pinnacle Equity Solutions in 2010
  • Vistage CEO and Trusted Advisor member 12+ years


*Q1 2019 Market Pulse Report published by the International Business Brokers Association, M&A Source and the Pepperdine Private Capital Market Project.

COYB Cover-Sized Down

Time to Reap Your Reward – FREE BOOK

Download a full PDF version of our book Cashing Out of Your Business – Your Last Great Deal for FREE and learn how to exit your business on your own terms.

DOWNLOAD NOW

Join Now!

Join one of our memberships today to gain access to all the resources you need to secure your deal of a lifetime!

30-Day Money-Back Guarantee – You May Cancel at Any Time.