Jane Johnson, President and Co-Founder of Business Transition Academy, Inc.
Jane serves as the CEO of Business Transition Academy, Inc., an organization with a distinct mission: educating business owners about the intricate process of exiting their businesses.
Jane's recognition of the necessity for education dates back to 2004 when she made the decision to sell her successful technology consulting enterprise, which she had guided for 14 years. This brought her face-to-face with challenges, including an unscrupulous broker. Despite this, her astute judgment enabled her to have a successful exit and identify the glaring lack of resources to aid business owners in achieving successful exits. Jane also discovered how much time, planning, and preparation were necessary to consummate the sale of her business, achieve her goals, and ensure business continuity.
This experience led Jane to dedicate her professional career to enlightening other owners on how to sell their businesses at the opportune moment, for the right valuation, and, crucially, to the ideal buyer – a concept often overlooked. Since 2009, she has helped business owners transition their ownership internally to management and family members as well as externally to third party buyers.
Jane has emerged as a preeminent authority in exit planning, guiding countless business owners through the intricate process. She co-authored Cashing Out of Your Business in 2013. In 2022, she published Sell Your Business at the Right Time, For the Right Price and To the Right Buyer.
Jane’s other experience and accomplishments include:
- Winner of three awards in 2024 for her book Sell Your Business
- Winner of 2021 Gold Stevie Award for Company of the Year – Business & Professional Services (small)
- Winner of 2021 Bronze Stevie International Business Award – Entrepreneur of the Year
- Certified Public Accountant and Management Accountant
- Certified Merger & Acquisition Advisor
- Certified Business Exit Consultant
- Professional Family Business Advisor
- Business Transition Mentor for more than 130+ owners since 2009
- Founder and former board member of N.E. Chapter of Alliance of Merger and Acquisition Advisors
- Recipient of the Excellence in Exit Planning Achievement Award from Pinnacle Equity Solutions in 2010
- Vistage CEO and Trusted Advisor member 12+ years
