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Planning to sell your business?

Discover the secrets to a successful business exit!


Sell Your Business Cover for Hubspot

Get the ultimate guide to selling your business successfully!

Grab a FREE copy of our latest book, Sell Your Business. Discover the secrets to selling your business at the right time, for the right price, and to the ideal buyer!

Let us know how we can help you. Which best describes your situation?

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I want to sell my business now

Seize the moment and secure your ideal exit!

Ready to sell your business and embark on your next adventure?

Take action NOW and let us guide you through the process of selling your business at the right time, for the right price, and to the right buyer. Learn how to sell to insiders as well as outside third parties. 

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I need to plan for my business exit

Use our expert guidance to plot your path to success!

If you're going to sell your business in the future, NOW is the time to plan for a smooth and successful exit.

Clarify your goals and implement the 7 elements of a successful exit before you attempt to sell. Begin your journey towards a well-prepared and profitable exit today! 

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I need to increase the value of my business

Maximize your business's worth to achieve your goals!

Thinking of selling your business in the next one to three years? Boost its value and make the most from your sale. With our guidance and tools, learn how to “professionalize" your business to ensure that it is attractive to all types of buyers. Don't wait! You need time to do this right. Start maximizing your business's value today.

So many businesses fail to sell...

Did you know that the vast majority of businesses in the U.S. fail to sell?

Shocking, right? 

But here's the key to success:

Preparing yourself and your business before you attempt to sell! 

At Business Transition Academy, we've helped hundreds of business owners like you prepare and successfully sell their businesses.

Discover the secrets to a successful business exit!

Are you a business owner eager to sell your business for the right price, at the right time, and on your own terms? 

Business Transition Academy is your go-to resource for achieving your goals and securing your well-earned nest egg.

A suite of resources to help you plan your ideal exit


Executing the Exit – A Step-by-Step Guide to Exiting Your Business

  • Identify your financial and non-financial goals
  • Implement the 7 elements of a successful exit
  • Explore the pros and cons of selling to insiders and third parties
  • Get access to proven BTA tools for your success!


The Selling Process – An Overview for Business Owners

  • Learn the selling process for insiders and third parties
  • Find the optimal buyer for your business
  • Make informed decisions with our Transition Options and Goals Analysis
  • Get access to proven BTA tools for your success!

Maximizing the Value of Your Business –Getting the Most You Can from the Sale

  • Boost your business's value before going to market
  • Get expert insights on “professionalizing” your business
  • Prepare for due diligence and avoid common pitfalls
  • Get access to proven BTA tools for your success!

Take charge of your exit success

Join countless business owners who have benefited from our comprehensive Exit Planning Education. Whether you're ready to sell now or in the future, Business Transition Academy is here to guide you every step of the way.

"By using the resources of the Business Transition Academy, you are choosing to be the architect of your future. You are choosing to achieve your own financial and non-financial goals. And you are choosing to prepare your business to carry on without you in order to preserve the mission, legacy, and careers of your dedicated management team and employees."

Bruce Raymond Wright, Author of "Transcendent Thought and Market Leadership 1.0" & Inventor of Macro Strategic Planning



Meet our CEO, Jane Johnson

An industry trailblazer, Jane is a Certified Public Account (CPA) and Certified Business Exit Planner (CBEC) with more than a decade of experience helping owners successfully exit their businesses. 

After facing obstacles during the sale of her own business, she founded Business Transition Academy to fill the void of information available to business owners like you.

In addition to two books and hundreds of blogs, Jane has just released an exciting new series of business owner guides and tools that you may use to plan your exit and maximize your business value.

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