Our mission at BTA is to educate owners about the benefits of planning for an eventual transition from their business. This site will provide you with valuable information you need to create a successful, custom Business Ownership Transition Plan.
As business owners and co-founders of BTA, Jane Johnson and Kathleen Richardson-Mauro recognized the need to educate business owners about the importance of planning ownership transitions to achieve their goals and ensure business continuity. These experiences inspired Jane and Kathy to co-author their book Cashing Out of Your Business – Your Last Great Deal and develop companion courses, tools, and resources to inform and empower owners with the knowledge they need to plan and execute successful ownership transitions.
Today, Jane and her team of Business Transition Mentors continue offer business transition advisory services to companies with annual revenues of up to $10 million, and assisting smaller businesses prepare for their own business transition by providing free educational tools and resources. These tools can be found in our Resource Center that offers information, case studies, videos, transition guides, and more.
As a former business owner who successfully guided her business for 14 years until it was acquired in 2004, Jane Johnson discovered how much time, planning, and preparation were necessary in order to consummate a transaction, achieve her goals, and ensure the continuity of her business. After finding a lack of objective transition advisors in the marketplace, Jane forged ahead on her own. She maximized the value of her firm and then negotiated the sale, retaining 100% of her clients and team members in the process. She spent the next three years as a partner in the buyer’s firm, driving continual growth in revenue from both products and services.
This eye-opening experience fueled her desire to assist other business owners with their ownership transitions whether they intend to transfer their business internally to management or externally to an outside buyer. Today, as an independent and objective advisor, Jane remains passionate about teaching and assisting other business owners with maximizing company value and achieving all of their ownership-transition goals.
Jane is a CPA, a certified business exit consultant (CBEC), a certified merger and acquisition advisor (CM&AA), and a professional family business advisor (FBA). In 2010, she received the Excellence in Exit Planning Achievement Award from Pinnacle Equity Solutions.
In addition to contacting Jane here, you can connect with her on LinkedIn https://www.linkedin.com/in/msexitplanner or via Twitter @MsExitPlanner