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First Impressions are Critical in the Sale of a Business. What Impression Does Your Website Give?

Posted by Jane Johnson on Tue, Sep, 20, 2016 @ 04:45 PM

It’s often been said that perception is reality. This is especially true when you’re selling a business – first impressions really matter. And these days, where do most people form their first impressions about a business? From the web – they do a Google search or maybe will go directly to your company’s URL. Investors thinking about investing in or acquiring a business are no different than anyone else and often their first impression comes from your website, which is why it’s critical for businesses to make sure that their website provides a positive first impression.

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Topics: business website, business perception, getting your business in shape